Bruce Willis Sells Rights to His Likeness to Deepfake Compan…

Earlier this yr, Bruce Willis introduced his retirement from performing following an aphasia prognosis, a cognitive dysfunction that impacts an individual’s capacity to speak. 

However that hasn’t stopped him from showing on display screen; the Die Onerous star has offered the rights to make use of his likeness to deepfake agency, Deepcake, based on the Telegraph

Deepcake, which makes “digital twins” of celebrities, has already superimposed Willis into an promoting mission in Europe—seemingly a mobile phone campaign that ran in Russia. 

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